Summer is the peak season for brand activations, food festivals and outdoor experiential events. When the sun’s out and the crowds are flowing, the right furniture doesn’t just provide seating, it creates atmosphere, encourages dwell time and brings campaigns to life.
Last summer was a busy one for us, working alongside agencies and brands to transform event spaces with our pallet furniture range and custom seating solutions. Here’s a look at how we helped brands make an impact.
Jack Daniel’s at Taste of London
Working with Capow
At the Taste of London Food Festival, we worked with CAPOW to deliver pallet sofas and coffee tables for the Jack Daniel’s stand.
Our pallet range provided relaxed, festival-ready seating that encouraged visitors to sit back, enjoy a drink and soak up the atmosphere. To elevate the look and tie into the campaign creative, we customised the furniture with:
- Branded vinyl applied to coffee tables
- Foamex prints on the backs of sofas
- Campaign-led detailing for Jack Daniel’s Honey, including the bee-inspired logo artwork
The result? A cohesive, on-brand activation space that blended comfort with strong visual impact. The pallet sofas created an inviting lounge feel, while the branded elements ensured the campaign messaging was front and centre.
Huel “Drink Your Greens” at Shoreditch Boxpark
Working with Resource Print
For Huel’s summer activation at Shoreditch Boxpark, we worked alongside Resource Print to supply pallet furniture that perfectly complemented the “Drink Your Greens” campaign.
This activation called for a fresh, vibrant aesthetic. We supplied:
- Pallet tables, seating & parasols
- Custom green seat pads to match Huel’s branding
The green seat pads tied seamlessly into the campaign visuals and product packaging, helping create a cohesive and Instagram-worthy space that felt modern and health-focused. When it comes to brand activations, colour coordination makes all the difference, and this one certainly stood out.
Nespresso at Wilderness Festival
Working with KG Agency
Festival activations require furniture that can handle high footfall while still looking premium. For Nespresso’s stand at Wilderness Festival, working with KG Agency, we supplied pallet sofas and coffee tables alongside cube and bench seating.
To align with the Nespresso stand design and brand palette, we provided seat pads in:
- Green
- Amber
- Yellow
The colour mix brought warmth and vibrancy to the space, complementing the stand build and creating a welcoming lounge area for festival-goers.
Interestingly, sage green seat pads proved to be one of the most popular choices across multiple activations last summer. A versatile shade that works beautifully outdoors while staying on-brand for many campaigns.
Turtle Bay at Reggae Weekender
For Turtle Bay’s brand activation at Reggae Weekender, we supplied:
- A 6ft pallet bar
- Oil drums in red, yellow, green and blue
The bold colour palette reflected the brand’s Caribbean identity and added instant vibrancy to the activation space. Oil drums are a fantastic addition for summer events, they double up as poseur tables or statement décor pieces while reinforcing brand personality.
Nando’s at Wireless & Reading Festival
Working with Fox Wylie
A few years ago, we supported Nando’s brand activations at both Wireless and Reading Festival.
For this project, we provided:
- Black oil drums
- Black and red Tolix stools to tie into the Nando’s colour scheme
- Pallet furniture
The combination of industrial finishes and strong brand colours created a bold, recognisable space that resonated perfectly with festival audiences.
Looking for Something Different?
Alongside our Rustic Range, we also offer our Colours Range- fully customisable furniture in leatherette fabric for indoor use. This range is ideal for exhibitions, shopping centres and corporate brand activations where a sleek, modern, polished finish is required.
From subtle brand colour matching to fully customised seating solutions, we can tailor furniture to fit your campaign vision. Our bespoke colour options are a quick, easy and efficient way to incorporate brand colours into your event without requiring a fully bespoke build, and without the price tag that often comes with it. Whether you choose from our Colours Range, Rustic Range or other ranges, we can tailor finishes to align seamlessly with your campaign identity.
Planning Your Summer Brand Activation?
Whether you’re activating at a food festival, music festival, city pop-up or experiential event, the right furniture transforms a stand into a destination.
Our sofas, cube seats and benches are designed with brand activations in mind — practical, customisable and built to impress.
If you’re planning your summer event and want to create a space people remember, we’d love to help.